BMW International Open 2010: Golf for All – BMW brings golf to the city centre. Driving, pitching and putting for everyone at Munich City Hall, Marienhof; Martin Kaymer offers coaching to young golfers.
Munich. The BMW International Open will be staged in
line with tradition at the famous GC Munich Eichenried course on the
outskirts of the Bavarian capital from 24–27 June 2010. As part
of this year’s event – the only professional golf
tournament held in Germany – there will also be an opportunity
to experience the unique character of the sport in Munich’s city
centre, where BMW will be issuing an open invitation to participate in
its Golf for All day at the city’s Marienhof on Tuesday, 22 June 2010.
Right in the heart of the Bavarian capital, between Dienerstrasse and
Weinstrasse, the Marienhof will be transformed into a golf practice
area, giving everyone with an interest the chance to sample a little
of golf’s unique fascination. Golf simulators, a target golf
course and a putting area will be available for members of the public
to try their hand under the supervision of trained instructors. There
will also be competitions with prizes to be won, including tickets for
the 22nd edition of the BMW International Open 2010.
The event kicks off at 11.00 a.m. and throughout the day there will
be a varied programme of activities:
11.00 hrs Opening of event area
13.00 hrs Interview with Magnus Wiese, head of BMW
“Golf is all about dynamics and precision; at the same time it
teaches values such as respect, fairness, self-discipline and courtesy
– and it develops your power of concentration. We are delighted
to have the opportunity to present the sport of golf and its many
valuable attributes to a broader public right in the centre of
Munich,” says Magnus Wiese, head of BMW Golfsport Marketing.
“Those with an interest in golf can experience the excitement of
the professional game at first hand at the BMW International Open.
From Tuesday to Friday spectators will have free entry to the BMW
International Open, the only professional golf tournament held in
Germany, in addition to complimentary use of the shuttle service
between S-Bahnhof Ismaning and the tournament grounds. Throughout the
week the public area will be the venue for a range of entertainment
for fans of golf, cars and sport in general.”
BMW has been committed to promoting golf as a mass sport for almost
three decades. The company first organised an amateur series back in
1982. Now known as the BMW Golf Cup International, this tournament has
since developed into the largest one of its kind, attracting around
80,000 entrants annually from all over the world.