Munich (DE), 4th January 2013. Even before the first race of the 2013
season, BMW Motorsport has set a new record: since Friday, the
official page on the Facebook social network has had more than 200,000
fans, all of whom are looking for the latest news, photos and videos
regarding BMW’s motor racing activities. The number of Facebook fans
has more than doubled in the last 12 months.
Every day the Facebook page provides information on the latest
developments from the world of BMW Motorsport. Whether a race day or a
rest day, fans visiting www.facebook.com/BMWMotorsport
receive an exclusive glimpse behind the scenes of the DTM, American Le
Mans Series (ALMS) and many other series around the world. BMW
Motorsport also transports its fan community into the heart of the
action with promotions such as its “DTM Prediction Game” and the “Fan Reporter”.
“I am thrilled that so many fans share our passion for motor racing,”
said BMW Motorsport Director Jens Marquardt. “This direct contact with
our fans on Facebook allows us to experience their support for our
motorsport projects at close hand. The fact that we have doubled our
number of fans on this social network to over 200,000 within a year
shows just how captivating people all over the world find the
activities of BMW Motorsport. As well as our large fan base in
Germany, we also gained a lot of new supporters in the USA and Asia
last year. I am particularly pleased with how willing our Facebook
users are to comment on posts, and to contribute to polls and debates.
Our fans can identify 100 per cent with BMW Motorsport. They support
BMW Motorsport provides a wide variety of offerings on the Internet.
The central platform is the official BMW Motorsport website, which
features news regarding the DTM, ALMS, BMW Sports Trophy and the
Formula BMW Talent Cup, as well as a wealth of background information
on cars, drivers and teams.
Fans can also find the latest videos on the BMW Motorsport YouTube
channel. Last year’s biggest hit was the clip “A hell of a ride: Liri
Farfus gets a taste of the Nordschleife”, in which BMW DTM driver
Augusto Farfus (BR) took his wife Liri for a spin on the legendary
Nürburgring-Nordschleife (DE) at the wheel of a BMW M3. To date, this
video has been watched by more than 1.5 million users. BMW Motorsport
is also represented on Twitter and currently has more than 80,000 followers.