München. With 99 days until the first ball is
struck at The 2010 Ryder Cup, BMW and Ryder Cup Ltd. today announced
an extension to their Ryder Cup partnership until 2014.
BMW will now be an Official Partner to this year’s Ryder Cup at
The Celtic Manor Resort and the 2014 match at Gleneagles, as well as a
European Team Partner in 2012 at Medinah.
“BMW are already The European Tour's strongest and most
committed commercial partner, and their extension of our Ryder Cup
partnership until 2014 further enhances the special relationship that
we have shared for over 20 years”, said Richard Hills, Director
of Ryder Cup Limited. “BMW have long been associated with
quality, high performance and efficiency and we are delighted that
they will continue bring these valuable attributes to The Ryder Cup.”
By extending the partnership with Ryder Cup Ltd., BMW further
strengthens its commitment to European golf. "BMW's Ryder Cup
contract extension follows the recent announcements that they will
continue their support of both the BMW PGA Championship and the BMW
International Open until 2014 at the earliest”, explained George
O’Grady, Chief Executive of the European Tour. “The
combined impact of these announcements gives The European Tour a huge
amount of confidence moving forward.”
BMW is also Official Car of the European Tour and title partner of
the BMW Italian Open. In addition, BMW supports the BMW Championship
on the US PGA Tour, being the only company engaged on all major golf tours.
“We see golf as an ideal environment through which to
communicate with our customers and promote BMW’s key values such
as precision, dynamic and sportsmanship”, said Ian Robertson,
Member of the Board BMW Group Sales & Marketing. “We are
very proud to be such an important partner of the European Tour and
the Ryder Cup. Having been involved in golf for more than 20 years our
commitment is long-term and provides us a unique leading position
being a true Global Golf Player.”
“I speak not only on behalf of The Ryder Cup players but every
Member of The European Tour and we thank BMW for their complete
commitment and confidence that it gives us over the next, four years.
In these economic times, to have this confidence for us is
vital,” said Colin Montgomerie, Europe’s 2010 Ryder Cup Captain.